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平台佣金调整包含哪些内容?
从 2024 年 1 月 15 日星期一北京时间 00:00:00(UTC+8)开始,TikTok Shop 将对菲律宾跨境及本土卖家在 TikTok Shop 上销售费用进行调整。调整将包括:
部分类目的平台佣金进行了调整。
交易手续费由2.24%(含增值税)上调至3.3%(含增值税)。
平台佣金是什么?
订单成功交付给买家后,TikTok Shop 将自动从最终订单/支付结算中扣除费用。该费用是TikTok Shop平台佣金,是根据产品价格向菲律宾所有卖家(包括本地和跨境卖家)收取的金额。
平台佣金费用是根据商品价格减去任何卖家折扣计算的。运费和TikTok商店平台折扣不包括在佣金费用的计算中。以下是平台佣金的计算公式:
平台佣金* = 佣金率 % * 商家折扣后价
*平台佣金包含 增值税
不同类目商品的平台佣金率请参考:
Category |
一级类目 |
Subcategory |
子类目 |
TikTok Shop 菲律宾市场平台佣金费率(包含增值税)-调整前 |
TikTok Shop 菲律宾市场平台佣金费率(包含增值税)-调整后 |
Fashion Accessories |
时尚配件 |
2.5% |
3.6% |
||
Jewellery Accessories & Derivatives |
珠宝与衍生品 |
2.1% |
3.4% |
||
Luggage & Bags |
箱包 |
1.8% |
3.0% |
||
Shoes |
鞋靴 |
1.8% |
3.0% |
||
Sports & Outdoor |
运动与户外 |
2.5% |
3.6% |
||
Womenswear & Underwear |
女装与女士内衣 |
2.5% |
3.6% |
||
Menswear & Underwear |
男装与男士内衣 |
2.5% |
3.6% |
||
Muslim Fashion |
穆斯林时尚 |
2.5% |
3.6% |
||
Baby & Maternity |
母婴用品 |
Baby Clothing & Shoes |
婴儿服饰与鞋 |
1.7% |
3.0% |
Baby Safety |
婴儿安全防护用品 |
1.7% |
3.0% |
||
Nursing & Feeding |
哺育用品 |
1.3% |
2.7% |
||
Baby Toys |
婴儿玩具 |
1.7% |
3.0% |
||
Baby Care & Health |
婴儿护理与健康 |
1.7% |
3.0% |
||
Maternity Supplies |
孕产用品 |
1.3% |
2.5% |
||
Baby Travel Essentials |
婴儿外出用品 |
1.7% |
3.0% |
||
Baby Furniture |
婴儿家具 |
1.7% |
3.0% |
||
Baby Fashion Accessories |
婴儿时尚配件 |
1.7% |
2.7% |
||
Formula Milk & Baby Food |
奶粉与婴儿食品 |
1.3% |
2.5% |
||
Beauty & Personal Care |
美妆个护 |
2.0% |
3.3% |
||
Food & Beverages |
食品饮料 |
2.0% |
3.0% |
||
Health |
保健 |
2.0% |
3.1% |
||
Kids' Fashion |
儿童时尚 |
2.2% |
3.2% |
||
Computers & Office Equipment |
电脑办公 |
Data Storage & Software |
数据储存与软件 |
1.2% |
2.5% |
Office Equipment |
办公设备 |
1.2% |
2.5% |
||
Peripherals & Accessories |
外设产品与配件 |
1.2% |
2.5% |
||
Desktop & Laptop Components |
电脑 & 笔记本电脑组件 |
1.1% |
2.4% |
||
Network Components |
网络组件 |
1.1% |
2.4% |
||
Desktop Computers, Laptops & Tablets |
电脑整机 |
1.1% |
2.4% |
||
Office Stationery & Supplies |
办公文具用品 |
2.5% |
3.6% |
||
Household Appliances |
家电 |
Kitchen Appliances |
厨房家电 |
2.0% |
3.4% |
Commercial Appliances |
商用电器 |
1.6% |
3.1% |
||
Home Appliances |
生活家电 |
1.6% |
2.9% |
||
Large Home Appliances |
大家电 |
1.6% |
2.9% |
||
Phones & Electronics |
手机与数码 |
Phones & Tablets |
手机与平板 |
0.7% |
2.0% |
Phone Accessories |
手机配件 |
1.6% |
2.5% |
||
Education Devices |
电子教育设备 |
0.7% |
2.0% |
||
Universal Accessories |
通用配件 |
1.6% |
2.5% |
||
Tablet & Computer Accessories |
平板电脑配件 |
1.3% |
2.5% |
||
Audio & Video |
影音设备 |
2.0% |
3.1% |
||
Smart & Wearable Devices |
智能及穿戴设备 |
1.0% |
2.1% |
||
Cameras & Photography |
摄影摄像 |
1.0% |
2.1% |
||
Gaming & Consoles |
游戏设备 |
1.6% |
2.9% |
||
Books, Magazines & Audio |
图书&杂志&音频 |
2.0% |
3.3% |
||
Collections |
收藏品 |
2.0% |
3.4% |
||
Furniture |
家具 |
2.5% |
3.6% |
||
Home Improvement |
家装建材 |
2.5% |
3.6% |
||
Home Supplies |
居家日用 |
2.0% |
3.4% |
||
Kitchenware |
厨房用品 |
2.5% |
3.6% |
||
Pet Supplies |
宠物用品 |
2.0% |
3.2% |
||
Textiles & Soft Furnishings |
家纺布艺 |
2.5% |
3.7% |
||
Tools & Hardware |
五金工具 |
2.0% |
3.4% |
||
Toys & Hobbies |
玩具和爱好 |
Dolls & Stuffed Toys |
娃娃与毛绒玩具 |
1.8% |
3.2% |
Sports & Outdoor Play |
运动与户外玩具 |
1.8% |
3.2% |
||
Musical Instruments & Accessories |
乐器与配件 |
1.5% |
2.9% |
||
DIY |
DIY爱好 |
1.8% |
3.2% |
||
Games & Puzzles |
棋盘娱乐 |
1.8% |
3.2% |
||
Educational Toys |
益智玩具 |
1.8% |
3.2% |
||
Electric & Remote Control Toys |
电动与遥控玩具 |
1.8% |
3.2% |
||
Classic & Novelty Toys |
传统与创新玩具 |
1.8% |
3.2% |
||
Automotive & Motorcycle |
汽车与摩托车 |
Auto Replacement Parts |
汽车零部件 |
1.8% |
3.0% |
Motorcycle Accessories |
摩托车配件 |
1.8% |
3.0% |
||
Motorcycle Parts |
摩托车零部件 |
1.8% |
3.0% |
||
Car Washing & Maintenance |
洗车及保养 |
2.5% |
3.6% |
||
Quads, Motorhomes & Boats |
沙滩车、房车、游艇设备 |
2.5% |
3.6% |
||
Car Lights |
汽车灯 |
1.8% |
3.0% |
||
Car Repair Tools |
汽车修理工具 |
2.5% |
3.6% |
||
Car Electronics |
汽车电子产品 |
1.8% |
3.0% |
||
Car Exterior Accessories |
外部配件 |
2.5% |
3.6% |
||
Car Interior Accessories |
内部配件 |
1.8% |
3.0% |
针对新商家的免佣政策
从 2023 年 6 月 1 日星期四(北京时间上午 10:00:00)开始,针对所有菲律宾跨境新商家(即入驻TikTok Shop菲律宾市场不满90天的商家),在入驻后30天内领取并完成店铺后台的免佣任务(发布10个商品),即可获得最长90天的新商家免佣期,免佣开始计算以新商家完成对应的任务的日期开始计算。
交易手续费
当订单完成送达后,TikTok Shop会自动从结算金额中扣除交易手续费。交易手续费是平台就提供交易相关的功能而收取的费用。
交易手续费将会适用于所有菲律宾跨境及本土商家,所有的订单及商品类目都将生效。交易手续费由2.24%(含增值税)上调至3%(含增值税)
TikTok Shop将使用以下规则收取交易手续费:
交易手续费=(买家支付费用-买家退款)*交易手续费率(3%)